The power of words
Without knowing the force of words,
it is impossible to know human beings.
Keep your content simple
Make everything as simple as possible,
but not simpler.
Writing with style
The best style is the style you don’t notice.
Writing well for the web
There is no way of writing well
and also of writing easily.
Getting it right
The beautiful part of writing is that
you don’t have to get it right the first time,
unlike, say, a brain surgeon.
Write with sincerity
Writing is not lying, nor is it theft.
It is a journey and search for transparency
between one’s words and one’s soul. Richard Flanagan
Keep it short
I am sorry I wrote you such a long letter;
I didn’t have time to write a short one.
Blaise Pascal (1623-1662)
Business readers are skimmers
Business readers are skimmers;
many go weeks at a time without reading
a paragraph all the way through.
You are having a one-on-one personal
communication with each visitor
who reads your content.
To write simply
To write simply is as difficult as to be good.
Today’s savvy internet users want to assess your web page quickly for areas of interest. By making this easy for them, you will keep them reading longer on your web page.
How to write for the Web – To write well for the Web, you need to understand what today’s Internet users want and expect.
See 10 web writing tips
In journalism, the method of starting with your conclusion is called the Inverted Pyramid. It means you should put your most important information first when writing for the web.
Scientific studies prove that you will increase the traffic to your web site when you enhance its usability. Web-wise wording is a major component of the science of usability.
If your content is for an interactive webpage, then follow conventions. Users are reassured by familiar menu structures. Make it obvious.–Jana Brech
Lots of choices will grab our attention, but too many choices overwhelm us."–Susan M. Weinschenk, Ph.D (author of Neuro Web Design)
Happy talk must die" (self-congratulatory promotional writing)–Steve Krug, [author of Don't Make Me Think]