• The power of words

    Without knowing the force of words,
    it is impossible to know human beings.

    The power of words
  • Keep your content simple

    Make everything as simple as possible,
    but not simpler.
    Albert Einstein

    Keep your content simple
  • Writing with style

    The best style is the style you don’t notice.
    W.Somerset Maugham

    Writing with style
  • Writing well for the Web

    There is no way of writing well
    and also of writing easily.
    Anthony Trollope

    Writing well for the Web
  • Getting it right

    The beautiful part of writing is that
    you don’t have to get it right the first time,
    unlike, say, a brain surgeon.
    Robert Cormier

    Getting it right
  • Write with sincerity

    Writing is not lying, nor is it theft.
    It is a journey and search for transparency
    between one’s words and one’s soul. Richard Flanagan

    Write with sincerity
  • Keep it short

    I am sorry I wrote you such a long letter;
    I didn’t have time to write a short one.
    Blaise Pascal (1623-1662)

    Read more …
    Keep it short
  • Business readers are skimmers

    Business readers are skimmers;
    many go weeks at a time without reading
    a paragraph all the way through.
    Edmond Weiss, 1991

    Business readers are skimmers
  • Personal Communication

    You are having a one-on-one personal
    communication with each visitor
    who reads your content.

    Personal Communication
  • To write simply

    To write simply is as difficult as to be good.
    W.Somerset Maugham

    To write simply
Today’s savvy internet users want to assess your web page quickly for areas of interest. By making this easy for them, you will keep them reading longer on your web page.
How to write for the Web – To write well for the Web, you need to understand what today’s Internet users want and expect.
See 10 web writing tips
In journalism, the method of starting with your conclusion is called the Inverted Pyramid. It means you should put your most important information first when writing for the web.
Scientific studies prove that you will increase the traffic to your web site when you enhance its usability.  Web-wise wording is a major component of the science of usability.

  • If your content is for an interactive webpage, then follow conventions. Users are reassured by familiar menu structures. Make it obvious.–Jana Brech

  • Lots of choices will grab our attention, but too many choices overwhelm us.”–Susan M. Weinschenk, Ph.D (author of Neuro Web Design)

  • Happy talk must die” (self-congratulatory promotional writing)–Steve Krug, [author of Don’t Make Me Think]