Today’s savvy internet users want to assess your web page quickly for areas of interest. By making this easy for them, you will keep them reading longer on your web page.

See 10 web writing tips


Without knowing the force of words,
it is impossible to know human beings.
Confucius
Make everything as simple as possible,
but not simpler.
Albert Einstein
The best style is the style you don’t notice.
W.Somerset Maugham
There is no way of writing well
and also of writing easily.
Anthony Trollope
The beautiful part of writing is that
you don’t have to get it right the first time,
unlike, say, a brain surgeon.
Robert Cormier
Writing is not lying, nor is it theft.
It is a journey and search for transparency
between one’s words and one’s soul. Richard Flanagan
Read more …I am sorry I wrote you such a long letter;
I didn’t have time to write a short one.
Blaise Pascal (1623-1662)
Business readers are skimmers;
many go weeks at a time without reading
a paragraph all the way through.
Edmond Weiss, 1991
You are having a one-on-one personal
communication with each visitor
who reads your content.
To write simply is as difficult as to be good.
W.Somerset Maugham
If your content is for an interactive webpage, then follow conventions. Users are reassured by familiar menu structures. Make it obvious.–Jana Brech
Lots of choices will grab our attention, but too many choices overwhelm us.”–Susan M. Weinschenk, Ph.D (author of Neuro Web Design)
Happy talk must die” (self-congratulatory promotional writing)–Steve Krug, [author of Don’t Make Me Think]