The power of words
Without knowing the force of words,
it is impossible to know human beings.
Keep your content simple
Make everything as simple as possible,
but not simpler.
Writing with style
The best style is the style you don’t notice.
Writing well for the web
There is no way of writing well
and also of writing easily.
Getting it right
The beautiful part of writing is that
you don’t have to get it right the first time,
unlike, say, a brain surgeon.
Write with sincerity
Writing is not lying, nor is it theft.
It is a journey and search for transparency
between one’s words and one’s soul. Richard Flanagan
Keep it short
Read more …
I am sorry I wrote you such a long letter;
I didn’t have time to write a short one.
Blaise Pascal (1623-1662)
Business readers are skimmers
Business readers are skimmers;
many go weeks at a time without reading
a paragraph all the way through.
You are having a one-on-one personal
communication with each visitor
who reads your content.
To write simply
To write simply is as difficult as to be good.
See 10 web writing tips
If your content is for an interactive webpage, then follow conventions. Users are reassured by familiar menu structures. Make it obvious.–Jana Brech
Lots of choices will grab our attention, but too many choices overwhelm us.”–Susan M. Weinschenk, Ph.D (author of Neuro Web Design)
Happy talk must die” (self-congratulatory promotional writing)–Steve Krug, [author of Don’t Make Me Think]