Shorter attention span: the impact of technology on our brains

Is it any wonder our attention spans are becoming shorter?  You are probably not surprised to learn of this trend, when you consider our increasing exposure to technology, the burden of information overload and the dumbing down of the masses through mass media.  This trend was foreseen many years ago by Nobel winning economist, Herbert Simon.

A wealth of information creates a poverty of attention.”
Herbert Simon 1977

The impact of screen technology

Particularly susceptible are the young.  They ...

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Inverted Pyramid style is essential for mobile content

What does this mean for people who write content?

More and more people are using their smartphones to visit websites. Smartphones have a limited display area, and webpage content is generally slower to load than on desktops. As a result, front-loading your content is crucial on mobiles, so that your users can quickly assess your article and decide whether to keep reading.

Mobile web usage overtakes desktop in 2016

Mobile web usage worldwide overtook desktop computers for the first time in October 2016.  In ...

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10 tips to improve your website credibility

Website Credibility

(Website credibility) … is made up of two dimensions: trustworthiness and expertise.  When a Web site conveys both qualitites, people will find it credible.  When it lack one of these qualities, credibility with suffer.”
– B.J.Fogg, Persuasive Technology p.156 [1.]

Stanford Guidelines for Web Credibility

Please view the Stanford Guidelines for Web Credibility for more detail, but be aware the project is archived and many of ...

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Do visitors like your website?

Conduct a user test

simple test planOne method to assess the first impressions your website makes is to conduct a user test.  You will need to find some users who are representative of your audience groups and observe their reactions when they first see your website.    This can be done informally and inexpensively by showing some users a printed image of your webpage, and asking for ...

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Your website: first impressions will make or break you

Scientific studies have shown us that:-

People like to be right,  so they will continue to use a website that made a good first impression, as this helps to ‘prove’ to themselves that they made a good initial decision.

We make emotional, instinctive and intuitive judgements

Salespeople have long known that the vast majority of people make emotional rather than rational decisions when buying something.  The same is often true of our judgements about websites – we are not as rational as we’d like to think.

Your ...

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How to choose a theme for your website

The first steps to take when choosing a theme for your website is to define the required functionality and the tone, look and feel of your site. This can help you select a theme which will make the right first impression on your users.

Defining the tone, look and feel

You need to define what psychological impact you want to have on your users.

Choosing the right theme is a bit like choosing the decor for a room in your house or apartment. ...

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